• To be established as the most trustworthy life insurance company
  • Be people’s ‘most preferred life insurer’
  • Be ‘the best place to work’ for employees


  • Understanding one’s need, protecting from risks, ensuring financial security
  • Maintaining core values of ‘customer centricity and customer satisfaction’
  • Striving to become the leader in providing financial protection for all ages
  • Regulatory compliance, technology focused services, standardized corporate culture
  • Innovative insurance plans