Mission and Vision

Vision:

• To be established as the most trustworthy life insurance company
• Be people’s ‘most preferred life insurer’
• Be ‘the best place to work’ for employees

Mission:

• Understanding one’s need, protecting from risks, ensuring financial security
• Maintaining core values of ‘customer centricity and customer satisfaction’
• Striving to become the leader in providing financial protection for all ages
• Regulatory compliance, technology focused services, standardized corporate culture
• Innovative insurance plans